Motives for altruistic behavior

The article is based on the book "Social psychology" by David Myers.

Among the motives of volunteers caring for AIDS patients, six main motivations were identified:

• Moral reasons: the desire to act in accordance with universal values and indifference to others.
• Cognitive reasons: a desire to get to know people better or acquire skills.
• Social reasons: become a member of the group and earn approval.
• Career considerations: gained experience and contacts are useful for further promotion.
• Self-defense: the desire to get rid of guilt or escape from personal problems.
• Increase self-esteem: strengthening self-esteem and self-confidence.